Rivella — Boys & Girls
We support Rivella with its activations at Switzerland’s biggest festivals (Paléo, Estivale, Caribana, Nendaz Snowvibes, etc.) by producing video content that captures the energy on the ground and engages a Gen Z audience: more than 230,000 people reached per festival.
At each event, two Brand Faces bring this content to life on the ground. The goal: to capture the moment, humanize the brand’s presence, and create genuine moments of connection between the Faces, the audience, and Rivella—all in a natural, relaxed, and quintessentially Romandy tone.
In practice, this takes the form of short-form content tailored to Gen Z’s preferences: street interviews with festivalgoers, challenges featuring Rivella merchandise, fun moments centered around cocktails at the venue, and more immersive clips that capture the atmosphere: the bar, the crowd, reactions, behind-the-scenes footage, and live coverage of the event via Stories on the Rivella account.
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