MAH — It's all over the place
We’re supporting the MAH in its quest to reach a new Gen Z audience by launching a new channel: creating and managing its TikTok account, designed to transform the museum into a place of social experiences and good vibes, where art becomes a reason to have an experience.
The goal: to show that the MAH is a lively, fun, and surprising place where culture and lifestyle blend together, and to convey through each video that the museum is a playground.
In practice, this takes the form of several formats designed for Gen Z: , street interviews in front of the museum, humorous segments (“if this artwork were on Tinder”), and event-based formats like a content creator lunch or after-work gatherings, which bring the museum to life in a different way.
Together, we’re already imagining what the museum of tomorrow will look like.
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