Alimentarium — Gen Z Food Culture
We helped the Alimentarium attract a younger audience by developing a more engaging social media presence, featuring educational and accessible content centered on its permanent exhibition and events.
In practice, this took several forms. Content featuring the museum director and a “human face” to give the institution a real, relatable presence. “Meet the People” segments on the street and at the museum to build a sense of connection and gauge people’s knowledge of food.
And because a cultural brand benefits from creating experiences, we also organized an influencer dinner in connection with the exhibition, bringing together local content creators to generate organic, high-quality coverage.
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