Présence Suisse — Beyond the Postcard
We work with Presence Switzerland to produce content that showcases a Switzerland beyond the postcard image for an international audience, which is shared on the @aboutswitzerland account.
The goal: to explain how Switzerland works for an international audience, covering cultural, societal, and institutional topics alike.
In practical terms, this takes the form of two formats, each represented by a “Face.”
“Beyond the Postcard” explains what lies behind well-known aspects of Switzerland: events, policies, and structural decisions on topics such as multilingualism, the seven Swiss “presidents,
” or how the voting system works."Street Interviews" goes out to meet Swiss people to see if the clichés about Switzerland are true—for example, “Is Switzerland really that clean?”
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