CREA – Various Bachelor's Programs — Various bachelor's degree programs
We work with CREA to highlight and set apart its programs—bachelor’s and master’s degrees—through an authentic format designed to reassure prospective students and help them envision their future.
The goal: to address the stereotypes surrounding each field and to show, in a concrete, honest, and direct way, what students actually do during their studies.
Specifically, we drew inspiration from a well-known YouTube format—the one where reality TV contestants respond to tweets about themselves—to create a format in which CREA students address common stereotypes about their field. This format is designed to appeal to prospective students, but is just as accessible to their parents.
It takes the form of a long-form piece on the website, accompanied by a teaser on social media that highlights the best responses.
Also discover
