ESL — A Different Kind of Language Study Trip
We’re working with ESL Switzerland to strengthen its connection with young audiences—students, prospective students, and those planning to take a gap year—through authentic and relatable content.
The goal: to talk about language study abroad in a different way, addressing both the benefits and the value of going abroad as well as the concerns and stereotypes surrounding language study abroad.
In practice, this takes the form of street interviews to directly engage with people on the street, as well as videos featuring ESL advisors to inform viewers and showcase their expertise, but also in more lighthearted formats.
All content is produced in two languages—French and German—for the @esl_suisse and @esl_schweiz accounts, featuring brand ambassadors who represent the brand in both languages while maintaining the specific cultural nuances and conventions of each region.
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